The funny news of the past days is the announcement of the launch of a new Zenith El Primero in collaboration with the legendary English rock band: The Rolling Stones!

 When he was still the boss of Zenith (now Rolex CEO), Jean-Frédéric Dufour received in June 2013 the drummer of the rock band Kiss, a big fan of the brand. Jean-Claude Biver, director of the watchmaking branch of LVMH announces one year later the launch of a new El Primero Chronomaster 1969 watch in collaboration with the group led by Mick Jagger!

 A big announcement that will delight fans but only 250 pieces will be sold, with the particular “Stones’ tongue” located on the dial at 6 o’clock!

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