An historical Swiss “Manufacture” with almost a century and a half of watchmaking history, Zenith is famed as the inventor of the legendary El Primero movement, and continues to cultivate its enduring values including innovative daring, pleasure and authenticity. It has shown a consistent interest in noble causes dedicated to the advancement of humankind, including through supporting research, exploration as well as sporting accomplishments and scientific progress. This ongoing commitment has naturally led it to serve as official timekeeper for the philanthropic organization Best Buddies International, and to play an active role in the latter’s 13th Annual Best Buddies Challenge: Hyannis Port.

Best Buddies International, a non-profit organization dedicated to creating opportunities for friendship, employment and leadership training for people with intellectual and developmental disabilities (IDD), will be holding the 13th Annual Best Buddies Challenge: Hyannis Port, on June 1 and 2, 2012. More than 1,500 people are expected to participate in the Challenge – a charity walk, run and ride to benefit Best Buddies International. Tom Brady, the New England Patriots quarterback and a Best Buddies Global Ambassador, will serve as Honorary Chairman and lead his team to the finish line.

“Once you feel the commitment that so many parents make and so many of the buddies make to these programs, it’s hard not to be involved.”
“We are looking forward to another tremendous Challenge in Massachusetts,” says Anthony Kennedy Shriver, Founder and Chairman of Best Buddies International. “It’s incredible to see the multitude of participants who come out to support such a great cause each year. We are also extremely honored to have Tom Brady on board. To have someone of his stature, celebrity and athletic talent pay attention to our population is really unheard of in today’s day and age.”

An action-packed program
The Tom Brady Football Challenge, which will take place at Harvard Stadium on Friday, June 1, will kick off the weekend’s festivities. During the game, Brady will play quarterback alongside Best Buddies participants and supporters. Last year, several New England Patriots past and present, including Tedy Bruschi, Julian Edelman, Rob Gronkowski, Brian Hoyer, Dan Koppen, Nate Solder, Wes Welker, and Pierre Woods, as well as Arizona Cardinals kicker Jay Feely, played in the game. The public is welcome and encouraged to come out and cheer them on, and for free tickets to the game, visit As official timekeeper of the organization, Zenith Watches will sponsor a team in the Football Challenge.
This incredible game will be followed by the Guy Fieri Celebrity Chef Tailgate Party, hosted by celebrity chef Guy Fieri, a best-selling cookbook author and host of several Food Network shows, including “Diners, Drive-ins and Dives” and “Guy’s Big Bite”. Fieri will work with several lucky Best Buddies participants, who will serve as his sous-chefs and help him prepare food for this fabulous feast.

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