At first, these two worlds weren’t made to meet during many years. Indeed, how to make co-exist European watchmakers’ luxury and elegance with basketball players American opulence and “bling bling”. And yet, David Stern, league commissioner from 1984 to 2014, will be behind the NBA revival and the venue of partners such as renowned watch brands. The fashion that comes directly from the street and the players looking like gangsters more than high-level athlete are over, from now on they wear suits and have well-kept looks when entering the stadium. A background that better matches with luxury watchmakers which decided, for some of them, to afford the services of the stars of the discipline. With the help of our partner Sport Lifestyle, E-TV Sport, we will present the basketball players always punctual during NBA big events!

 

In the first part of our article, we will present 3 of the best basketball players proudly representing the most prestigious luxury watch brands.

 

CARMELO ANTHONY, IWC AMBASSADOR

CARMELO ANTHONY IWC NBA

The New-York Knicks winger possesses a huge collection of automatic watches Audemars Piguet, Rolex, Hublot, Patek Philippe… On the picture, he poses with its Portuguese Tourbillon Mystery Skeleton watch from IWC which he also is the ambassador.

 

TONY PARKER, TISSOT AMBASSADOR

Tony Parker Tissot NBA

Tony Parker is ambassador of Tissot since 2010 and also possesses its own model PRC 200 Tony Parker sold 599€. It is also a huge IWC watches fan which he as many models.

 

KOBE BRYANT, HUBLOT AMBASSADOR

KOBE BRYANT HUBLOT NBA

Los Angeles Lakers player Kobe Bryant, 5 times NBA champion and 2 times MVP of the Finales has its own model Hublot, the King Power Black Mamba, an limited edition of 250 pieces and sold 20 000€.