When we talk about fine mechanical engineering, it concerns in most cases watchmaking or automobile. So, these two universes, close on paper, are brought to collaborate closely. When sport is involves, it is hard to miss the 4 wheels supreme discipline, Formula 1.

Combining speed, glamour and money, many watchmaking brands choose to invest in F1. If the single-seater cars make space for sponsors on their ailerons or whatnot, the pilots are the ones able to guarantee the brand best visibility. Therefore, watchmakers provide to the ace drivers their most beautiful timepieces.

With help from our partner E-TV Sport, Sport Lifestyle’s specialist, we sneaked into the paddock and discovered which watchmakers had the opportunity to get into the bucket seats ones more prestigious than the next!

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In the first part of our article, we will discover three of the best Formula 1 pilots and the watchmaking brands they represent.

1

Fernando ALONSO (Ferrari) and Viceroy

2

Jenson BUTTON (MCLAREN) and TAG HEUER

3

Sebastian VETTEL (REDBULL RACING) and CASIO EDIFICE