The new Rolex Cosmograph Daytona has everything of an expensive watch: a platinum case and strap, a “baguette” bezel set in with diamonds and a diamond dial. 

Rolex brings on the big game 

Rolex brand unveiled its first version the Daytona Platinum last year. A stylish timepiece equipped with a beautiful strap also platinum-shaped. The Swiss watchmaker reveals this year at Baselworld 2014 a similar piece but this time with diamond set on the bezel and the dial. 

For those who expected a remarkable feat from Rolex, here we are. 

This new piece has been produced with a 4130 caliber, a 40 mm box and an Oyster strap. Everything full of platinum of course! 

The ref. 116576 TBR Daytona has a bezel set with 36 diamonds and a dial paved with 437 diamonds. The hands are made of blue white gold and the chronograph counters are blue ice; a feature only to be found on Rolex platinum models. 

The platinum and diamond Rolex Daytona is priced at CHF 148,000 about $167,000, which means a little more than twice the price of the standard Daytona Platinum. 

As the expression claims: “Diamonds are forever” but are you ready to make such an investment ?