For the watchmakers, the event sponsorship is vital in order to create or consolidate a brand image. And the watch brands often turn into the field of sports. At this little game, premium sports swipe the stake: car race, horse-riding or sailing. So, on the occasion of the tenth edition of the Route du Rhum, 3 watchmakers decided to join a crew. We decided, with our partner E-TV Sport, to present the models which will at all cost avoid leaking during this solo ocean race!
MICHEL HERBELIN: NEWPORT YACHT CLUB RÉGATE:
Michel Herbelin, French watchmaker, supports the sailor Julien Mabit who will wears at the wrist the automatic model Newport Yatch Club Régate which will accompany him for each one of its stages.
ZENITH EL PRIMERO STRATOS SPINDRIFT:
The skipper Yann Guichard gets ready to realize a feat, and not the least: participate to the legendary solo transatlantic regatta of the Route du Rhum aboard the Spindrift 2, a gigantic ultra-fast trimaran conceived for a fourteen person’s crew displaying the Zenith colors. He will wear this exceptional model.
Pierre-Yves Lautrou watch, skipper of the Class 40 L’Express-Trepia.