Hublot presents new alloys for watchmaking and jewellery, developed in collaboration with EPFL

On Thursday 15th December, in the Metallurgy department of the Hublot Manufacture in Nyon, Jean-Claude Biver, Hublot’s CEO, and Andreas Mortensen, a Professor at EFPL (Swiss Federal Institute of Technology Lausanne) unveiled arange of brand new alloys which are set to revolutionise the characteristics of precious materials and may also pave the way for new alloys to be used in the high-tech industry.
Hublot has now passed the experimental stage for its new gold and acquired the means to produce the new material entirely in its own Manufacture, thanks to a high-tech foundry enabling processes such as refractory ceramic sintering and high pressure metal casting. The first watches made from Magic Gold will be presented at BaselWorld 2012.