For the first time in Paris and to celebrate the fifty years of its exclusive model the Oyster Perpetual Daytona, Rolex showcases a new exhibition revealing the history of this chronograph, certainly the most famous in the world.

“The birth of a legend” will open its doors from 7 to 26 October in the new dedicated watchmaking area at Le Bon Marché Rive Gauche. 

A special corner of more than 100m2 dedicated to the Rolex icon from 1963 to the present day celebrating all events that have made the Rolex Daytona an iconic model.

A celebration not to be missed! This exhibition is a real tribute to the tradition of the Daytona for racing and all great drivers who have worn the most innovative and reliable chronographs in terms of quality and functionality.

Exhibition “From Daytona to the Cosmograph Daytona” – 7 to 26 October 2013 – Bon Marché Rive Gauche, Watchmaking Area, Paris.

Browse all models of Rolex Daytona on Chronollection