The famous Tribeca Film Festival is in full effervescence in New York! 

IWC Schaffhausen, official partner of the festival, organized for the occasion a special event called 

For the Love of Cinema”. 

The evening party began with a private dinner at the “Urban Zen” in Greenwich Village. Georges 

Kern, CEO of IWC was joined by prestigious guests such as: Robert De Niro (co-founder of the 

festival), actors and actresses such as Patrick Stewart, Whoopie Goldberg, Susan Sarandon, James 

Marsden and Heather Graham or even models like Karolina Kurkova and Anja Rubik. 

The celebration continued with the sale of an IWC Spitfire Pilot Chronograph limited edition watch 

exclusively manufactured for the Tribeca Film Festival 2014. The auction of this in 18 carat red gold 

watch reference IW387811 was ended for an amount of $ 100,000.