On December 8th, Piaget officially inaugurated its new boutique located on Zurich’s famous Bahnhofstrasse street !

Nearly 400 guests came to celebrate the opening of Piaget’s second Swiss boutique and to admire the newly unveiled architectural concept.
Philippe-Léopold Metzger, Piaget’s chief executive, attended the launching of its largest European boutique, which “conveys the luxury-brand’s Swiss identity and its ties to German-speaking Switzerland”.
A festive atmosphere quickly spread through the heart of Zurich. The new boutique is located at 38 Bahnhofstrasse in Zurich. Within its ample 160 m2 space, Piaget presents its diverse expertise as master watchmaker and fine jeweler in separate, yet complementary and harmonious, display areas.