A new Shanghai address for the Patek Philippe watch brand
The famous watchmaker Patek Philippe has officially announced the opening of a new Salon in Shanghai, near the city’s historic Bund area. To commemorate the occasion, Patek Philippe is issuing a limited edition of its famous World Time watch with the name of the boutique’s host city on the dial.
The first Maison Patek Philippe in Asia
The new Maison Patek Philippe is located in the famous avenue that runs alongside the banks of the Huangpu River in Shanghai’s Bund. By opening a first Boutique and Service Centre in Shanghai, followed by one in Beijing, the Geneva company hopes now to offer collectors and watch aficionados a place where they can share their passion. The aim is to welcome their Chinese clients “as though they had received a personal invitation to drop by Patek Philippe’s”. It is a way for the brand to strengthen both its service-based strategy and its presence in China.
Four Patek Philippe watches made especially for the event
To commemorate the opening of its new Salon, Patek Philippe has designed a special limited edition range of four platinum watches celebrating the Year of the Dragon, each with a cloisonné enamelled dial featuring a dragon motif. A special Shanghai World Time model has also been issued in a limited edition of 50 pieces.
Discover the rest of the Patek Philippe range