Did you know that OMEGA was the very first Official Timekeeper at the Olympic Games in London in 1948, the very year the brand launched the Seamaster name to their water-resistance watches? There were standard and chronometer versions of the timepiece with a small seconds hand or central seconds hand. Both featured a silvered dial, polished riveted hour markers and polished Dauphine hands in a stainless steel case.

The Olympic games are just around the corner in 2012. They will be held in London of all places and for the 25th time OMEGA will again be the Official Timekeeper. Sounds like an opportune time to me to introduce a special limited edition. And so OMEGA has with the Seamaster 1948 Co-Axial “London 2012”.

If you’re not familiar with the Co-Axial escapement, English watchmaker George Daniels invented it. Some say this escapement is the most significant horological leap since the invention of the lever escapement. The Co-Axial escapement reduces friction, the enemy of watch movements and accuracy, and needs little to no lubrication. Believe it or not, Daniels went around for many years to the brands trying to sell his concept but they all turned up their nose until OMEGA finally realized how awesome it was and put it into production in 1999.

In honor of the upcoming Olympic Games in London OMEGA released the Seamaster 1948 Co-Axial “London 2012” Limited Edition, which has been available since July 27, 2011, a year before the Olympic Games Opening Ceremony. This redesign of the original features a 39mm polished and brushed stainless steel case with polished bezel and lugs with an 18K yellow gold medallion embossed with the London 2012 Olympic Games logo on the caseback. Omega adds a nice touch with a vintage ? logo on the crown and a vintage polished stainless steel buckle on the black leather strap.

The opaline silver dial has a subdial at 6 o’clock, applied 18K white gold vintage OMEGA logo and name in addition to 18K white gold Arabic numerals at the 12, 3, 6 and 9 o’clock positions. Omega issues the series in a limited edition of 1,948 in tribute to the Seamaster’s inception.