JEANRICHARD innovates with a new concept of strap

 Have you ever dreamed of being able to combine the elegance of an alligator strap and the seal of a rubber strap? JEANRICHARD has just unveiled a new type of strap : it gathers 100% rubber and all details of an alligator strap.

 JEANRICHARD brand has been used to equip athletes and great adventurers. Today the brand performs a technical improvement with this new bracelet which holds a sporty and chic look!

 This innovative product is due to a full year of development and a close collaboration with Mestel, HEPIA (Geneva University of Applied Science – technology, architecture and landscape) and Agie Charmilles (Georg Fischer group Machining Solutions). 3D scanning techniques and the most high-tech laser machines have been used to achieve such a great result!

 This new bracelet named “Rubbergator” is available in blue, black, brown or white and blends perfectly with the legendary Aquascope model. A well known timepiece that will accompany you on the beaches this summer due to the stainless steel case, the bezel in blue aluminum, the suspended index, the automatic movement and of course the water resistance up to 300 meters.

 The “rubbergator” can be adapted to all models of JEANRICHARD brand. The folding clasp is providing reliability and security to your wrist. The price of this new bracelet is quite affordable and will certainly be the “must-have” accessory of this summer 2014 !

 Don’t wait and take the plunge!