This year’s new collection under the name of “The Hyper Scape” launched by the Israeli watchmaker Itay Noy is asking an important question: would you rather like to live during day or night? Do you wish to be inspired by the peaceful nature or to get lost in the hectic rhythm of a big city? 

Exclusive and limited edition

The Hyper Scape collection consists of 4 timepieces:  a watch with a dial showing a city that never sleeps named Hyper Cityscape; and the Landscape watch which brings the quietness of nature. Each model is available with a white dial showing the day and a black dial standing for the nighttime. The limited edition of each model counts 24 pieces and the unique number of your exclusive watch can be found right under each dial. 

Can esthetics be functional? 

The luxury timepieces that belong to The Hyper Scape collection are equiped with automatic calibers TT651-24H. Every watch presents a second time zone at 6 o’clock. The dials also have indicators of night and day as well as date indicators. Itay Noy offers a water resistant watch at 50 feet which is usually quite hard to obtain for a non-round case. Watches have steel cases with black and brown rubber bracelets that can be replaced with leather. Each of them are available for $6,900.

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