The news was officially announced this weekend after several weeks of suspense: Aldo Magada will
succeed to Jean-Frédéric Dufour as CEO of Zenith. He joined the brand of stars after several years
within the Breitling brand.
Aldo Magada took his experience from the Richemont brand and especially Piaget. Right after, Aldo
Magada became Vice President of Omega’s Marketing Department. He was appointed in 2009 as
International Director of Sales & Business Development at Breitling after working with a lot of
prestigious brands such as Ebel, Gucci, Technomarine or Badollet.
Mr. Magada has a perfect understanding of two fundamental markets: United States and China. His
skills in marketing, management and strategy will certainly be essential to carry out this new mission
inside Zenith!

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