A history of symbols
88 RUE DU RHONE is the combination of 4 symbols which embodies the DNA of this Swiss brand: a number, a river, a street and a brand.
First, the number 8 is the lucky number of the brand. It is a powerful symbol in many cultures, especially in Asia, where it brings luck but also embodies the success and power. Experienced observers will notice through the brand logo and the number 88, a representation of a clock dial with both hands indicating 10:10. It is a direct allusion to the watchmaking tradition. The number 8, symbol of infinity, is also a way for the brand to differentiate and allow its creators to develop even more original and surprising timepieces.
If we continue on the shores of the Geneva Lake and the Rhône, we can tell that they are very special to the eyes of many people living in Geneva. They are valued for their beauty but also for their long watchmaking tradition. The brand 88 RUE DU RHONE chose to impregnate and perpetuate this long Geneva tradition.
Another symbol is the famous Rhône Street which is located right into the heart of the city of Geneva and spreads along the famous river of the same name. Rhône Street is similar to the Champs Elysees in Paris or the Madison Avenue in New York. It is filled with many luxury brands and prestigious shops. This Rhône Street however is also full of mystery because at the number 88, there is no mansion or luxury boutique to be found. The number 88 mysteriously disappeared but you can still admire a beautiful view of the Rhône emerging from the Geneva Lake.
About the brand itself, 88 RUE DU RHONE is an independent Swiss luxury brand launched in 2012 by Elie and Pierre Bernheim, the grandsons of the Swiss watchmaker Raymond Weil. These two brothers combined their talents and expertise in watchmaking to create their own timepieces. They chose to launch a brand that respects the codes of the Swiss watchmaking excellence while remaining very accessible in terms of price. 88 RUE DU RHONE has chosen to speak to a new generation of watch lovers and to offer them a constantly renewed range.
Pierre Bernheim – 88 RUE DU RHONE CEO
A special model for the 2014 World Cup
Few hours before the beginning of the World Cup, 88 RUE DU RHONE introduces their new watch: RIO. It is a timepiece with bright colours and very bold style that brings on the energy of Brazil! We can feel the enthusiasm for this new model which will give a new look to your wrist thanks to the royal blue dial and the few green and yellow details reminding the flag of the hosting country.
The box is a beautiful 45 mm stainless steel case accompanied with a bracelet of the same metal. Hours and minutes are placed in the centre, small seconds and a date with dual window at 6 o’clock. A banner with the name of the brand is spreading through the dial and the chronograph counters which are filled with many details that will certainly captivate the attention of any watchmaking fan.
Although the RIO has been launched during this period of celebrations, it still offers a timeless and versatile style without forgetting to provide a perfect refinement.
The RIO timepiece designed by 88 RUE DU RHONE will available tomorrow on the brand E-SHOP and is announced at a very affordable price of 930 €.
87WA140033 – RIO – Double 8 Origin – 45mm Quartz Chronograph
Movement : Quartz Chronograph, RONDA caliber RONDA 15″
Central hours and minutes, small seconds hand at 6 o’clock, Two-date window at 6 o’clock, date adjustment by pulling completely the crown out
Start, stop and restart using push-button at 2 o’clock
Split-second function: intermediary-time reading and split second
Synchronization by second press push-button at 4 o’clock
Return to zero using push-button at 4 o’clock
Central chronograph hand
30 minutes counter at 9 o’clock
10 hours counter at 3 o’clock
Stainless steel – fluted with 88 monogram
Stainless steel – fluted with 88 monogram
Silver Arabic Numerals
“88 RUE DU RHONE” Logo at 12 o’clock
Hours / Minutes: Rhodium polish with luminescent highlights, Bec de plume
Sweep seconds: Yellow paint, with 8-shaped counterweight
Counters hands: 6 hr Rhodium polish; 2/10hr green paint, barrel-shaped