Watchmakers turning to some disciplines that match their values are common, but a watch brand which decides to take on many sports at the same time in terms of sponsoring is not so common. But that is the strategy that Hublot decided to adopt in order to perfect its brand image. NBA, NFL, Polo, and more surprising, football; the brand, which is part of the LVMH group since 2008, is everywhere and does not abandon football unlike some of its competitors.

With our partner Sport Lifestyle, E-TV Sport decided to immerse into the Hublot universe, the number 1 sport watchmaker!

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In the first part of this article, we will present some of the partnerships between Hublot and three different disciplines: basketball, football and Formula 1.

 Hublot and the Los Angeles Lakers:

1

 

Hublot and the FIFA:

2

 

Hublot and Ferrari:

3

 

Hublot and the Juventus Football Club:

4