The Swiss brand Maurice Lacroix has announced a three-year partnership with the Spanish club FC Barcelona and indeed becomes the official watch partner of the football team.
A unique partnership
The club FC Barcelona is considered as one of the most prestigious football teams in the world with over 300 million aficionados worldwide and not less than 100 million “followers” on their social networks.
This event is translated as a major turning point in the history of the watchmaking Maurice Lacroix brand. This exclusive and innovative union between Maurice Lacroix and FC Barcelona is willing to transpose the watchmaking knowledge to the football field and also to take advantage of the high reputation and passion aroused for the Spanish team.
Josep Maria Bartomeu, President of the FC Barcelona has declared: “FC Barcelona is proud to launch a partnership with a modern and dynamic brand such as Maurice Lacroix. We believe that the success of this strategic alliance will have a worldwide impact. “
Meanwhile the CEO of Maurice Lacroix, Marc Gläser added: “The brand Maurice Lacroix is very happy and proud of this unique partnership. Our brands continually strive to achieve perfection and together we’ll build we strong and successful team. “
An exclusive watch
Maurice Lacroix will launch three watches for the FC Barcelona collection. One dedicated to fans of the club with an affordable price giving them access to an entry-level Swiss timepiece.
A player watch and an “Executive” model more sophisticated will be launched as well and sold in official FC Barcelona shops or at Maurice Lacroix’s retail stores. Both watches will be dedicated to lovers of mechanical timepieces or for those wishing to make the right choice.
This partnership will also be highlighted inside the largest stadium in Europe, at the arbitration screens and over the VIP areas at Nou Camp.
We can’t wait to make your discover these three Maurice Lacroix models!