«The Jeweller of Time»

Boucheron brand has nearly 150 years of history. It was founded in 1858 by Frédéric Boucheron.

The jeweler opened its first boutique in the heart of the Parisian luxury:  the Palais Royal.

30 years later, the Parisian house opens its first Fine Jewelry boutique at 26 Place Vendôme.

Boucheron is mainly known for its precious jewels.  But it was also a pioneer in the creation of watches with the launch in 1867, at the occasion of the Universal Exposition, of the first watches to be worn «à la châtelaine”, meaning as a pendant.

In 1880, Boucheron brand specialized itself and presented a range of wristwatches that first seduce women. In the workshops of Place Vendome was created one of the key pieces of the brand: the “Reflet” model.

 A model that symbolizes the original essence of Boucheron style.


The choice of a movement

For years, Boucheron brand has chosen to use mechanical movements from the greatest Swiss manufacturers. However, the brand quickly understands that it was essential to combine their know-how with a renowned watchmaker.

The brand started a long quest to partner with the most well-known manufacturers and watchmakers. After many researches, the Girard-Perregaux manufacture was selected as the official supplier of mechanical movements for Boucheron watch deployment.

A collaboration of more than 140 years begins between Boucheron and Girard- Perregaux.

 The first “round watch” in steel was equipped with Girard-Perregaux caliber 4000, a renowned automatic winding movement, appreciated by the most enthusiastic amateurs.


Timeless creations

Boucheron brand has produces during its history many unique pieces such as a sapphire, ruby and gold wristwatch, for King Leopold II of Belgium. The King was one of the first men to switch from his pocket watch to a wristwatch.

In 1948, Edith Piaf chooses to wear a “Reflet” watch while singing one of her most iconic songs: “l’Hymne à l’amour”. A watch that became his lucky number and that she will later on offer to the love of her life, Marcel Cerdan.

At last, The “Ladyhawke Tourbillon”, a model launched in 2010, sealed the alliance between Boucheron brand and Girard-Perregaux Manufacture. The white gold watch is set with diamonds and rubies ,representing a hawk and accompanied by the “Tourbillon Trois Ponts d’Or” from Girard-Perregaux manufacture.


1947 Boucheron Reflet


The contemporary version of Boucheron reflect watch


Boucheron steel “round watch”


Boucheron watch “Ladyhawke Tourbillon” with Three Girard-Perregaux Gold Bridges 


Click to discover the Boucheron world