This is THE breaking news of this week: the current CEO of Zenith Jean-Frédéric Dufour has been 

assigned as the new CEO of Rolex

Nobody was expecting that, especially because Mr. Dufour was on a big rise at Zenith. Mr. Dufour 

has been evolving in the watch industry for many years; he worked for prestigious brands such as 

Blancpain or Chopard. His nomination as CEO of Zenith in 2009 definitely marked a turning point in 

his career. Jean-Frédéric Dufour has succeeded in the recent years to boost Zenith and we wonder 

how the brand will manage to bounce back once he would have left office. 

We look forward to discover what he has prepared for Rolex, one of the most famous and legendary 

Swiss brand in the world! 

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