So it was in the pipeline and rumours were drifting around, but earlier this week it was announced that the British Luxury watchmaker Christopher Ward has partnered with the legendary Bluebird – The Land Speed record holders as Official Timing Partner.
To celebrate this correlation of Best of British, Christopher Ward have promised a new range of watches, to coincide and celebrate the Bluebirds new attempts to break both the world speed records on Land and Sea.
Chris Ward commented “We were pleased and honoured when Bluebird approached us, as for many people – especially the generation of me and my fellow directors – the Campbell’s story has such resonance. Bluebird still remains fresh, exciting and very British…”
This partnership coincides with Bluebird celebrating it’s centenary year, Along with various record attempts, they have introduced a new electric car which will be competing in Formula-E this year.
It has been 100 years since the name Bluebird, synonymous with the Land Speed Record was stumbled upon by Sir Malcolm Campbell and followed a string of record breaking achievements on both land and sea, this tradition has continued down the family line to his grandson Don Wales who’s quest is to Break the electric speed records on land and sea in the next 2 years.
As the Official Timing Partner, Christopher Ward will be verifying the record attempts along with introducing a range of Bluebird Christopher Ward Watches. We may even see limited edition watches containing fragments of the record breaking bluebird cars and boats.
The enthusiastic Chris Ward (co-founder of Christopher Ward London) stated “We have already created many motor racing and aviation watches and we also create bespoke watches for RAF squadrons – so we’re used to working with people who travel at extremely high speeds. Celebrating the heritage and achievement of such an iconic British brand, as well as a remarkable family, is an absolute privilege”
Good Luck and we look forward to seeing the results of this fantastic collaboration.