A few days ago, on September 10th, world-renowned Swiss brand Tissot celebrated the opening of its first boutique in the United States, on Fifth Avenue, amongst the world’s famous brands. The second boutique opening is already planned for the end of year in another famous New York district.

Brand ambassador and French NBA star Tony Parker was there to accompany the brand and present the new Tissot T-Touch Expert Solar Tony Parker 2014 Limited Edition watch, the world’s first solar tactile watch which he is very proud to represent.


The new Tissot boutique, located at 666 Fifth Avenue, displays on the front store a watch dial representing the famous Tissot T-Touch watch. On the first day, over 546 persons visited the boutique. The brand already planned to expand his presence on the US market with a second boutique in the well-known financial district Wall Street, to open at the end of the year.


Tissot President François Thiébaud explains that these two locations, internationally known, are the best strategy to achieve their goal to provide New-Yorkers and many visitors with their Swiss high quality and accessible time pieces.


Source : Tissot, Swatch Group