Founded in 2012, the watchmaking brand 88 RUE DU RHONE is a Swiss independent luxury brand created by Elie and Pierre Bernheim, grand-sons of the legendary watchmaker Raymond Weil. The two brothers, with an entrepreneurial spirit, decide to develop a range of Swiss luxury watches at accessible prices. While respecting the Swiss watchmaking codes and tradition, the 88 RUE DU RHONE models embody the Swiss excellence thanks to a refined and sophisticated design and an incomparable quality. The figure 8, symbol of good fortune and eternity, is found on all the models of the brand.
In 2014, at the prestigious Baselworld fair, 88 RUE DU RHONE was proud to present the charming watch Marilyn. Aimed at a female audience, this chronograph named in tribute to the glamour icon, is inspired by Hollywood golden age and transmits all of the big stars’ energy and spirit. The carmine red color associated to the bezel rose gold coating set with diamonds make it an ideal timepiece to light up an elegant and glamour style.
The 88 RUE DU RHONE collection evokes the excellence of Swiss craftsmanship while displaying contemporary design inspired by the Hollywood imposing presence and fantasy. Movies fans, the two creators are very involved in the cinematographic art and support international festival such as the BAFTA “British Academy of Film and Television Arts“ in London, the MIFF “Miami International Film Festival“ in Miami and the Festival Tous Ecrans / Geneva International Film Festival in Geneva.
Real Hollywood jewel, the model Marilyn amazes thanks to is bezel set with 88 diamonds, enhanced by touches of carmine red and rose gold. Its iridescent mother of pearl dial displays a dark rose sapphire, date window at 4h and colored chronograph and small seconds hands. The burgundy leather with alligator padding finishes perfectly this 35 mm watch. The “8” which proudly imposes itself on this exceptional timepiece dial subtly reminds the timeless charm of Hollywood actresses. Synonym of glamour, this watch will be the indispensable accessory for a society evening as well as for a night tour in town.
The watch Marilyn was the guest of honor of 88 RUE DU RHONE brand during the Baselworld fair in March 2014 where its elegance, glamour and style seduced women of taste from all over the world as well as the brand fans and the watchmaking fanatics.
Movement Quartz Chronograph, RONDA Caliber 12,5″
Watch Central hours and minutes, small seconds hand at 3 o’clock
Date window at 4 o’clock
Date adjustment by pulling completely the crown out
Chronograph Start, stop and restart using push-button at 2 o’clock
Split-second function: intermediary-time reading and split-second
Synchronization by second press on push-button at 4 o’clock
Return to zero using push-button at 4 o’clock
Central chronograph hand
30 minutes counter at 9 o’clock
12 hours counter at 6 o’clock
Stainless steel and rose gold PVD treatment set with 88 diamonds
“RUE DU RHONE” engraved on the case side
Diameter : 35mm
Thickness : 9.35mm
Stainless steel and rose gold PVD – fluted with 88 monogram
Dial Mother of Pearl, with 8-filigree motif, one dark pink sapphire
Indexes Rose gold PVD Arabic numeral “8” and indexes
Rose gold PVD transferred “88 RUE DU RHONE” logo at 12 o’clock
Hours / Minutes Rose gold PVD hands with luminescent highlights, Bec de plume
Sweep seconds Burgundy paint, baton, with 8-shaped counterweight
Counters hands 2 hr Rose gold PVD; 6/10hr burgundy paint, barrel-shaped
Case back Snapped, with engraved logo and 8 engraved 8-shaped hour markers
Strap Burgundy leather with alligator padding and rose gold PVD ardillon buckle
Water resistance 50m/165ft